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Business for Good – Association of Scottish Business Women (ASB)

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Business for Good – Association of Scottish Business Women (ASB)
2024 ASB Awards - Business for Good sustainability

The Association of Scottish Business Women awards and annual conference was held in November. We were delighted to receive the Business for Good award in recognition of our understanding and illustration of all pillars of Environmental, Social and Governance, Corporate Social Responsibility and Ethical Business Practices.

Jen and I headed down to Perth for the day to attend the conference. Networking with a fantastic group of business women from all across Scotland was such a privilege. Equally, Perth Theatre was a fantastic venue and the staff were warm and welcoming.

The 3 excellent speakers wowed us; Lynne Erasmus (Pathfinder), Rebecca Brown (Simplify Performance) and Kim Moran-Hogg (Salesforce). Lynne Erasmus shared her journey to success with us and even had us doing a little bit of dancing! Rebecca Brown shared her business aspirations with us next giving us a little insight into how we may achieve our own objectives. Talking about money is crucial when you are running your own business and we certainly did talk!

Business for Good Award – Ethical and Social Responsibility

As a current custodian of Duffus Estate, we feel strongly that it is our responsibility to be as ethical and socially responsible as we can whilst having sustainability firmly on our radar. In addition, guests and customers have an increasing expectation of how ethical and socially conscious businesses are. Furthermore we listen to our market and to feedback from our guests. We can show the sustainable journey we have been on by gaining gaining accreditations such as our Green Tourism Bronze award. We are always planning more improvements and are proud of where we have came from – have a look at our journey we are on. Winning the Association of Scottish Business Women awards for Business for Good was a great recognition for what we are working towards.

Outdoors

The benefits of being outdoors are massive. We have always encouraged responsible access to our land. To alleviate the effects of climate change we manage the land we have in an environmentally friendly way. Earthtime for All, is an outdoor nursery (amongst other things) which we host on Duffus Estate and encourage Outfit Moray to use our grounds for crate building, archery and other activities. We believe in sustainability.

Duffus Family

We have a small but mighty team here at Duffus and when we take on a new team member, they join our Duffus ‘family’.  What’s more team members are valued and listened to, we strive to ensure this happens.  If our team feel valued then they will work hard for the greater good.

Sustainability and Association of Scottish Businesswomen - 2024 Business for Good award

Judges Comments

“This is undoubtedly the stand out application with significant evidence covering all pillars of ESG, CSR and Ethical Business Practices. A great example of a Business and Business Owner who truly drives and understands what a Business for Good is, in all areas of Corporate responsibility.” Kirste Johnston

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